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Supporting the next generation of automation companies

Our mission is to be the foundation for the wings that will liberate human potential from manual labor.

Robotics has a last-mile problem. There are millions of tasks to automate. That’s why we focus on building the best platform for the next generation of automation companies to deploy on.

We make building labor applications easy

We believe that robotics is the greatest opportunity of our time, and it shouldn't belong only to the giants. We fight for a world in which all people enjoy the fruits of automation, and in which innovation isn't constrained by capital.

Feather is for the underdogs, the newcomers, and anyone looking for a better solution than rebuilding the same hardware and software stack from scratch. We design at the intersection of simplicity and capability to keep Feather affordable for as many businesses as possible.

Above all, we built Feather to support the next generation of companies creating unique human labor applications. Together, we can build a world of abundance for all of humanity.

Feather's two co-founders standing either side of a Feather robot

“My background is in building embodied AI systems, and I'm on a mission to solve physical AI. But when I looked for a hardware platform to build on top of, none of the options had the unit economics, reliability, and support logistics that I needed to succeed as an independent developer.

That's why I built Feather — to give every team, no matter their size, the infrastructure to scale physical AI.”

— Hoa Mai, CEO and Co-founder of Feather

Our founders

Hoa Mai, CEO and co-founder of Feather
CEO & Co-Founder
Hoa Mai

Hoa is an ex-Google and ex-Apple serial entrepreneur who's been building humanoids since 2018. He co-founded Kind Humanoid (acquired by 1x) where he built the system architecture and AI stack.

Parsa Bakhtiari, CPO and co-founder of Feather
CPO & Co-Founder
Parsa Bakhtiari

Parsa came up through Tesla during the Model 3 production crisis in 2018, reporting directly to Elon Musk while scaling production and leading advanced robotics projects.